Press Release: MetalString Sound Named One of World’s Top 100 Music Stores June 03 2015







Adam Cohen

President, MetalString Sound Inc.



Durham’s MetalString Sound Named One of World’s Top 100 Music Stores


Durham, North Carolina (5/28/2015) — MetalString Sound, Inc. in Durham, NC since 2014 has been named one of the world’s Top 100 musical instrument and product retailers for the first time. The global association for the music products industry, the National Association of Music Merchants (NAMM), will formally present MetalString Sound with the Top 100 honor during the industry’s upcoming trade event, Summer NAMM in Nashville.

In addition to retailing top-quality brands through their online store at and offering pre-and custom built instruments from Greensboro based Roscoe Guitars, MetalString Sound owners Adam Cohen and Safia Harrison have been developing and will debut their own line of effects pedals for bass and guitar later this summer under the brand name Rabbit Hole FX.


The Top 100 designation recognizes:

  • A demonstrated commitment to exceptional customer service
  • Proven community advocacy and support for for music education
  • An exemplary retail experience worth returning for and recommending to others
  • Merchandising and marketing tactics that encourage repeat sales
  • Sound planning for future success, employing marketing and training initiatives
  • Engaging and effective use of web and social media


MetalString Sound is also under consideration to receive the Dealer of the Year award, NAMM’s highest honor for retailers, and seven other “Best of” awards including: Best Store Design, Best Marketing and Sales Promotion, Best Online Engagement, Music Makes a Difference Award, Best Emerging Dealer, Best Store Turnaround and Best Customer Service. Winners of these categories, as well as Dealer of the Year, will be announced at the July 10 award ceremony in Nashville.

Businesses vying for Top 100 status are evaluated for a sound business model, resourceful approaches, and effective implementation of best practices. A panel of independent judges scores each entry to determine the Top 100. Dubbed the ‘retail Oscars’ by Music Inc. magazine, NAMM’s Top 100 Dealer Awards spotlights the industry’s very best music product retailers.

“The music retailers honored with NAMM’s Top 100 Dealer status are those working hard to create positive musical experiences for everyone from those just learning to experienced musicians,” said Joe Lamond, president and CEO of NAMM. “MetalString Sound is an important ambassador for making music in Raleigh/Durham and exemplifies the passion for making music that unites us all.”


About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 9,900 member companies located in 100 countries. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit, call 800.767.NAMM (6266) or follow the organization on FacebookTwitter and YouTube